Negotiating innovation: product renewal as the outcome of a complex bargaining process
نویسندگان
چکیده
منابع مشابه
Negotiating innovation: product renewal as the outcome of a complex bargaining process
In this paper, it is argued that innovation can be the result of a repetitive, multi-actor negotiation process. We present the case of an environment-related product innovation in a large multinational company that emerged as the outcome of a complex interaction process in which numerous external and internal actors negotiated to safeguard their own interests. This negotiation perspective chall...
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ژورنال
عنوان ژورنال: R and D Management
سال: 2005
ISSN: 0033-6807,1467-9310
DOI: 10.1111/j.1467-9310.2005.00373.x